Video 5 [08:43]: Account Management Shift

  1.  Module 9: Introduction and Instruction (Completed)
  2.  Video 1 [03:50]: Module Introduction (Completed)
  3.  Video 2 [08:02]: Agentic AI Landscape (Completed)
  4.  Video 3 [04:40]: AI in Operations (Completed)
  5.  Video 4 [06:46]: Trust & Compliance (Completed)
  6.  Self-Study Quiz 9.1: Think & Apply💡 Evaluating Agentic AI Opportunities in Operations ((Must submit the Quiz))
  7.  Video 5 [08:43]: Account Management Shift (Completed)
  8.  Video 6 [06:05]: Pipeline Transformation ((Must view in order to complete this module item))
  9.  Video 7 [05:56]: Future & Integration ((Must view in order to complete this module item))
  10.  Video 8 [07:50]: Agentic AI: Implementation & Pitfalls ((Must view in order to complete this module item))
  11.  Self-Study Quiz 9.2: Think & Apply💡 Leading Agentic AI Transformation Across Customer Operations and Sales ((Must submit the Quiz))
  12.  Video 9 [07:32}: Strategy & Operating Model ((Must view in order to complete this module item))
  13.  Video 10 [03:16]: Final Thoughts-2 ((Must view in order to complete this module item))
  14.  Self-Study Assignment 9.3: Think & Act💡Leading in an AI-Enabled Workplace ((Must view in order to complete this module item))
  15.  Reading: The Executive Decision Room ((Must view in order to complete this module item))
  16.  Self-Study Assignment 9.4: Think & Act💡 Leadership Lessons for Organisational Transformation ((Must view in order to complete this module item))
  17.  Discussion board 9.5: Think & share 💡Leading Organisational Change for Agentic AI Adoption ((Not yet completed))
  18.  Summary and Video Transcripts: Module 9⭐ ((Must view in order to complete this module item))
  19.  Professor Ian's Recommendation for Further Learning: Module 9 ((Must view in order to complete this module item))
  20.  Module 9: Q&A Discussion Board ((Not yet completed))
  21.  Module 9: Feedback Survey ((Must submit the Quiz))

In this video, Prof Ian examines how Agentic AI is transforming account management by reducing preparation time, expanding account coverage, and enabling more effective customer engagement. Through examples from Microsoft, Lumen Technologies, and Reddit, he explores how organisations are redesigning sales workflows, scaling support, and creating more time for relationship-focused conversations where human judgement adds the greatest value.

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