Video 4 [07:19] : Suno AI: Demo
- Module 1: Introduction and Instructions (Completed)
- Video 1 [04:47]: Module Introduction (Completed)
- Video 2 [07:27] : From Search to Digital Teammates (Completed)
- Video 3 [08:05] : Sesame AI: Demo (Completed)
- Reading: Perplexity AI: From Search Engine to Thinking Partner (Completed)
- Self-Study Assignment 1.1: Think & Act💡 AI as a Collaborative Thinking Partner (Completed)
- Video 4 [07:19] : Suno AI: Demo (Completed)
- Self Study Assignment 1.2: Think & Act💡The 30-Minute AI Song Challenge (Completed)
- Discussion Board 1.3: Think & Share💡From Prompting to Partnership: When Does AI Become a Digital Teammate? ((Not yet completed))
- Video 5 [02:51] : Final Thoughts (Completed)
- Self-Study Quiz 1.4: Think & Apply 💡 Understanding the Shift to Digital Teammates ((Must submit the Quiz))
- Reading: From Search to Digital Teammates (Completed)
- Self Study Quiz 1.5: Think & Apply💡 Conversational AI and Generative Collaboration ((Must submit the Quiz))
- Summary and Video Transcripts: Module 1 ⭐ (Completed)
- Professor Alvin's Recommendation for Further Learning: Module 1 (Completed)
- Module 1: Q&A Discussion Board ((Not yet completed))
- Module 1: Feedback Survey ((Must submit the Quiz))
In this video, Prof Alvin demonstrates the growing impact of Generative AI on content creation, branding, marketing, and the future of creative work. He uses the AI music platform Suno AI to generate a fully produced rap song from a simple text prompt in real time. This video highlights how AI is evolving from a passive tool into a collaborative digital teammate that helps users create, refine, and experiment through interaction.
After watching the video and understanding Suno AI and its capabilities, take a moment to reflect on the following:
- If AI can create high-quality creative content in minutes, how might this change content creation, marketing, or branding within your organisation?
- What impact could tools like Suno have on creative teams, agencies and content budgets?
- Where does human creativity, judgment and strategic thinking continue to create value that AI cannot easily replicate?
After watching the below demo video, watch this tutorial if you would like to explore Suno in more detail. It provides a step-by-step walkthrough of the platform, covering everything from creating AI-generated music and refining lyrics to using advanced features such as custom voices, animated cover art, stems, covers, mashups, and experimental tools to enhance your music production workflow.
Watch: How to Use Suno: From Beginner to Pro Features Explained Links to an external site.
Refer to this example after you watch the demo video: "How Was I Supposed to Know?" by Xania Monet showcases how AI can be used to create a commercially viable music video, combining AI-generated vocals, visuals, and production with human-written lyrics and creative direction. The video demonstrates how generative AI is transforming music creation by dramatically reducing production time while enabling professional-quality outputs. It also highlights the growing opportunities—and debates—around creativity, authenticity, and the future of AI in the entertainment industry.
Watch: Xania Monet - How Was I supposed to Know? (Official Music Video) Links to an external site.