Watch: AI with Purpose: Technology That Strengthens Human Connection
- Module 2: Introduction and Instructions (Completed)
- Video 1 [06:05] : Module Introduction (Completed)
- Watch: Seeing Beyond Vision: How Agentic AI is Expanding Human Possibility (Completed)
- Video 2 [07:33] : Multimodal AI and Everyday Impact (Completed)
- Reading: The AI Hype Detector (Completed)
- Watch: AI with Purpose: Technology That Strengthens Human Connection (Completed)
- Watch: The Future of Learning: AI-Powered Tutoring (Completed)
- Video 3 [04:21]: Building Brand Trust and Education at Scale (Completed)
- Self-Study Quiz 2.1: Think & Apply💡 Understanding the AI Inflection Point ((Must submit the Quiz))
- Video 4 [05:01] : Case Study: Moderna (Completed)
- Video 5 [04:20] : Case Study: Oscar (Completed)
- Video 6 [04:29] : Case Study: Morgan Stanley (Completed)
- Video 7 [06:18] : Case Study: Mastercard (Completed)
- Video 8 [05:18] : Gen AI Ecosystem (Completed)
- Self-Study Quiz 2.2: Think & Apply💡 Enterprise AI in Action ((Must submit the Quiz))
- Video 9 [11:09] : Notebook LM: Demo (Completed)
- Discussion Board 2.3: Think & Share💡 AI Transformation or AI Hype? ((Not yet completed))
- Self-Study Assignment 2.4: Think & Act💡 Problem First Thinking (Completed)
- Self Study Assignment 2.5: Think & Act💡 The Decision Pathway (Completed)
- Summary and Video Transcripts: Module 2 ⭐ (Completed)
- Professor Alvin's Recommendation for Further Learning: Module 2 (Completed)
- Module 2: Q&A Discussion Board ((Not yet completed))
- Module 2: Feedback Survey ((Must submit the Quiz))
Most AI conversations focus on efficiency, automation, and scale. But some of the most powerful applications of AI come from understanding people more deeply. This campaign by Cadbury used AI to help local retailers create personalised Diwali messages at scale — turning technology into a tool for inclusion, visibility, and community support.
Instead of replacing human connection, AI amplified it. By combining personalisation, localisation, and storytelling, the campaign demonstrated how intelligent systems can strengthen trust, empower small businesses, and create meaningful impact beyond traditional advertising.
It is a strong reminder that the future of AI is not only about smarter systems — but about making human experiences more relevant, personal, and accessible at scale.