Course Outline
Module 10: Marketing & Customer Experience
This module has 11 videos, 2 self-study assignment, 2 quizzes, 1 discussion board and 3 readings. You will need approximately 4-6 hours to complete this module.
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Module 10: Introduction and Instructions
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Video 1 [03:44]: Module Introduction
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Video 2 [03:59]: Personalisation at Scale
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Video 3 [04:35]: Brand Integrity at Scale
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Self-Study Quiz 10.1: Think & Applyš” Designing Agentic AI for Marketing Success
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Video 4 [07:09]: Tone & Empathy in AI
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Video 5 [03:54]: Privacy & Responsible AI
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Video 6 [05:33] and Video 7 [04:09]: CRM Integration with Agents
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Self-Study Quiz 10.2: Think & Applyš”Leading Responsible and Connected Agentic AI
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Video 8 [06:33]: Strategic Implications
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Video 9 [06:52]: Future of Agentic Marketing
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Video 10 [03:43]: Readiness & Failure Modes
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Video 11 [04:17]: Final Thoughts
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Self-Study Assignment 10.3: Think & Actš”Identifying Your Best Opportunity for Agentic AI
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Reading: The CMO's Decision: Ready to Scale Agentic AI?
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Self-Study Assignment 10.4: Think & Actš”Leading Responsible AI Adoption
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Discussion board 10.5: Think & share š”Balancing AI Innovation with Customer Trust
Self-Study Assignment 10.4: Think & Actš”Leading Responsible AI Adoption
This assignment is locked until Sep 9 at 8:30am.
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